Ten years ago, if someone had told you that you could have your own personal news reporter covering the both the big stories and the minutiae of your life and work, the idea would have been laughable. If I told you the same thing today, it still might sound absurd.

The funny thing is, statistics show that a great many of us do have this reporter, and if you look in the mirror, you’ll see them. When we write in our blogs, or make posts on our Facebook pages, or tweet what we’re doing, or post a video to youTube that shows our new project we are acting like print and tv journalists reporting on ourselves.

Having the tools to tell the world about what we do, and what we believe is one of the most liberating and empowering technological benefits of the past ten years.

We can share anything we want, and we do. And that brings us to the flip side to this endowment – since everyone received these tools at once, there have been tsunamis of content that have flooded the web, and it’s easy to get lost or become essentially irrelevent. The web is not a panacea in our attempts to get out the word of what we’re doing.

But all is not lost. We’re not back to square one! We just need to learn the techniques that are search engine friendly and will make sure our story gets heard over the din.

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